SEO Marketing Strategy
A staggering 75% of users don’t look beyond the first page of online search results. This means that if you don’t rank at the top of search results, you’ll miss out on valuable traffic, leads, and revenue for your business.
Fortunately, a robust search engine optimization (SEO) marketing strategy can help you rank at the top of results for keywords related to your business. With the right SEO strategy elements, you can drive more valuable traffic to your site.
In this article, we’ll dive into the ins and outs of SEO plans and explore eight essential elements of a successful SEO marketing strategy. If you want to kick things off quickly, use our free SEO toolkit. It provides an immediate SEO assessment, guidance, and explanations for enhancing your website’s SEO.
- Relevant, long-tail keywords
- In-depth, quality site content
- Fast-loading website
- User-focused design
- Responsive design
- Voice search optimization
- Local SEO
- SEO analytics
To get started, just keep reading or call us today at (916) 223-0367 to speak with an SEO expert!
What is an SEO Marketing Strategy?
An SEO marketing strategy is a comprehensive plan for optimizing your website to achieve better search engine rankings. By building, implementing, and maintaining an effective SEO strategy, your business can enhance its search visibility, increase organic traffic, and boost organic conversions.
Top 8 Elements to Add to Your SEO Marketing Strategy
When crafting your custom SEO marketing strategy, focus on these key elements to improve your SEO and maximize your return on investment (ROI):
- Relevant, Long-Tail Keywords
- In-Depth, Quality Site Content
- Fast-Loading Website
- User-Focused Design
- Responsive Design
- Voice Search Optimization
- Local SEO
- SEO Analytics
1. Relevant, Long-Tail Keywords
The first crucial element to add to your SEO marketing strategy is focusing on keywords.
To appear in search results for terms related to your company, you need to incorporate those keywords into your site content, page titles, meta descriptions, and more.
To maximize your SEO marketing strategy, focus on targeting relevant, long-tail keywords.
Long-tail keywords are phrases with three or more words, like "best plumber in Harrisburg, PA." These keywords help you better understand search intent—what exactly people are trying to find.
For example, if someone searches for "plumber," they might be looking for a list of plumbers, plumbing services, or even plumbing jobs. However, if someone searches for "best plumber in Harrisburg, PA," it's clear they want to hire a top plumber in that area.
By targeting long-tail keywords, you'll connect with qualified leads who are more likely to become customers.
[pic]To find long-tail keywords for your SEO strategy, conduct thorough keyword research. This research will help you discover keywords relevant to your site and customers. Tools like Buzzsumo or KeywordsFX can assist in finding suitable long-tail keywords.
For more advanced keyword research, consider using Semrush or Moz.
Once you've selected your long-tail keywords, integrate them into key areas on your site. This integration will help your site rank in relevant search results for those keywords.
By choosing the right long-tail keywords, you'll make your site appear in more relevant search results and attract more interested leads. When creating your SEO strategy checklist, ensure that long-tail keyword research is on your to-do list.
2. In-depth, quality site content
Another key SEO marketing strategy element — custom site content is necessary for ranking in search results and helping leads learn more about your business.
Content marketing allows you to share your knowledge and expertise with your audience. It’s an excellent method for helping you establish your business as an authority, while you drive valuable traffic to your site.
To start creating content, you’ll want to come up with topics and ideas. You’ll want to stick to topics related to your industry and use keyword research to ensure you’re driving the right traffic to your site.
If you’re a baker writing about how to make pizzas, you’re going to drive traffic interested in pizza shops, not bakeries.
Your keyword research will help you find new topics to cover. These keywords will give you a starting point for creating valuable content your audience seeks.
Once you select your topics, you’ll choose the content formats you want to use. Content comes in many forms, including videos, blogs, infographics, articles, and ebooks. You’ll want to use a variety of these formats to ensure that your content is always fresh and exciting.
After you select your format, you’ll start composing your content.
If you don’t know what to cover in your article or where to start, you can start by conducting a quick Google search. The Google search will allow you to see what other results come up for the topic.
You can also look at the “people also ask” section to see what questions people ask around the subject. It’s a great way to get inspiration for shaping your content.
[PIC]When you create content, you’ll want to publish it consistently and often. An effective SEO marketing strategy involves continually publishing content to drive traffic to your site. You always want to try to get in front of your audience and get them to check out your business.
Once leads find your in-depth, quality content, they will remain on your site to absorb the information and take the next step with your business. This longer dwell time will send a positive signal to Google that your site and relevant and helpful — and in turn, it will boost your rankings.
Creating quality is essential for earning and maintaining top rankings, and it’s a crucial component of your SEO marketing strategy.
3. Fast-Loading Website
A staggering 83% of users expect a website to load in three seconds or less, and if it doesn't, they’ll leave.
One of the most crucial components of SEO in digital marketing is your site's load time. Users visiting your site want quick access to information. If your site loads slowly, users will abandon it in favor of a faster one.
This behavior increases your site's bounce rate, sending a negative signal to Google that your website isn't relevant to the user's search query. A slow-loading website can significantly harm your SEO rankings.
To avoid this, improving your site's load time should be a key part of your SEO strategy.
You can use Google PageSpeed Insights to evaluate your site's current load speed. This tool helps you determine if your website loads quickly enough on both desktop and mobile. If improvements are needed, Google provides suggestions on how to enhance your site's load time.
If you're unsure how to improve your site or lack the time to do so, you can invest in page speed services from a digital marketing company. At Blumoo Creative, we offer page speed services to help you make the necessary improvements for a faster-loading website.
Call us today at (916) 223-0367 to speak with a strategist about our page speed optimization plans.
4. User-Focused Design
When planning your SEO strategy, user-focused design is a critical component.
Enhancing the dwell time on your site sends a positive signal to Google that your website is relevant and helpful to your audience. A user-focused design helps keep your audience engaged on your site for longer periods.
A well-designed site that is easy to navigate ensures that your audience can find the information they need quickly and effortlessly, encouraging them to stay on your website longer.
How can you create a positive user experience on your site?
Start by creating an easy-to-use navigation system. People don’t want to struggle to find information on your site. If navigating your site is too difficult, you risk losing potential leads.
Simplify your navigation with broad headings. These broad headings can organize numerous categories and subcategories, making it easier for your audience to browse and find what they need.
Another way to improve user experience is by breaking up your text with images and headers. Headers help to structure your content, making it easier for your audience to read or skim. Additionally, images, graphics, and videos add visual appeal, making your content more engaging.
These design elements are just a few ways to create a better user experience. By integrating these features into your SEO plan, you’ll provide a positive experience for your audience, encouraging them to spend more time on your site.
5. Responsive Design
In addition to user-friendly design, responsive design is another essential part of your SEO marketing strategy. Your audience will access your website from various devices, and you need to ensure your site loads correctly on all of them.
Responsive design ensures that your website adapts to whatever device a user is using. Whether your audience uses a smartphone, tablet, or desktop computer, they will have a positive experience on your site, as it will adapt to fit their device perfectly.
Different devices have different screen sizes. You wouldn’t want to view the mobile version of your site on a desktop and vice versa. By incorporating responsive design into your SEO plan, you’ll ensure that your website adapts to any device your audience uses.
Responsive design provides a positive user experience, keeping your audience happy and engaged on your site. It will encourage them to spend more time on your site, which can improve your SEO rankings. Be sure to include responsive design in your SEO marketing plan.
6. Voice Search Optimization
Voice search is one of the newest ways users search for information, and optimizing for it is a critical component of your SEO marketing strategy.
With over 1 billion voice searches conducted each month, this mode of searching is rapidly growing in popularity. To ensure you’re not missing out on potential leads, you need to optimize for voice search.
How do you optimize for voice search?
To optimize for voice search, you need to understand how users search verbally. Verbal search queries are often phrased differently than text-based searches.
For example, if someone is searching for a place to buy pizza, they might type “pizza near me” into a search engine. However, a verbal search might be, “Where can I find pizza near me?”
The significant difference is that verbal searches are often phrased as questions. When optimizing for voice search, you should focus on questions people might ask to find your business, products, or services.
Additionally, consider any slang your audience might use during verbal searches. People are more likely to use slang when speaking, so optimizing for these terms can help you reach more people who search verbally.
By adapting to voice search, you’ll reach more people interested in your business. Voice search optimization is a great SEO strategy to expand your reach.
7. Local SEO
When creating your SEO marketing strategy, be sure to include local SEO.
Local customers search for businesses online, and optimizing for local SEO helps your business reach these local leads.
How do you optimize for local searches?
When users conduct a local search, a box with a list of three businesses appears, known as the local SEO 3-pack. Users often use the local SEO 3-pack to find the right company for their needs.
To appear in the local SEO 3-pack, start by claiming your Google Business Profile listing. This local listing allows your business to reach more local leads interested in your services.
Fill out your Google Business Profile completely. Include your contact information, verify your address, add photos of your business, products, or services, and provide any critical details that can help you stand out from the competition.
A thoroughly completed profile helps your audience feel more informed about your business. When they know more about your business, they can better determine if you’re a good fit for their needs.
Local SEO is essential for reaching valuable local leads. By claiming and optimizing your Google Business Profile, you’ll enhance your SEO marketing strategy and attract more interested leads.
8. SEO Analytics
The final component of a successful SEO marketing strategy is analytics.
Effective SEO campaign management requires tracking your strategy’s performance. It's crucial to ensure that your time, money, and effort are well-spent and that your campaign is continuously improving to maximize your investment.
One of the most important aspects of an SEO roadmap is your analytics. Analytics provide valuable insights into your SEO strategy, allowing you to refine your plan and achieve better results.
By monitoring your analytics, you can track numerous metrics such as page views, time on page, conversions, and more. These metrics help you understand the effectiveness of your campaign and how users interact with your business.
Understanding your campaign's performance enables you to make informed adjustments. Analytics reveal where your campaign is falling short and needs improvement, helping you optimize your SEO marketing strategy to achieve better results.
Optimize Your SEO Marketing Strategy with Blumoo Creative
A solid SEO marketing strategy will help you drive more traffic, leads, and revenue for your business. An effective SEO agency like Blumoo Creative can help optimize your strategy for maximum performance.
We make it easy to take control of your SEO marketing strategy with hassle-free and user-friendly features including keyword research, organic traffic and performance monitoring, competitor analysis, and much more.
