(Plus How to Write Title Tags for SEO)
When it comes to search engine optimization (SEO), even the tiniest details can have surprisingly large impacts. One of those small-but-mighty heroes? The meta title tag. It’s the flashy blue text you see in search engine results—and the digital bait that gets people to click on your page.
What the Heck Is a Title Tag?
A title tag is an HTML element—written as <title>—that lives in the <head> section of your webpage. It tells search engines and humans what your page is all about. In search results, it's the clickable headline that shows up.
Ok, so what does it look like?
When you code a title tag on the backend of your website, it looks like this:
<head>
<title>Your Awesome Page Title Here</title>
</head>Then when you input your title tag, it’ll appear in the search results, like in this example:
It also shows up in your browser tab once you land on the page—pretty useful for anyone with 47 tabs open at once.
How Long Should Title Tags Be?
Stick to around 60 characters or fewer. Why? Because search engines are picky about space. Too long, and your title gets the dreaded "...". Too short, and you’re not saying enough. It’s like writing a Tinder bio: punchy, informative, and not cut off mid-sent—
Why Do Title Tags Even Matter?
Great question, curious SEO adventurer. Title tags matter to SEO for two very big reasons:
1. They Help You Rank
Google uses your title tag to understand what your page is about. It’s like the elevator pitch for your content. If it’s relevant, descriptive, and keyword-optimized, it can boost your rankings. Search bots love context—give it to them.
2. They Make People Click
Google wants to deliver results people actually want. If no one clicks your link, Google might start ghosting your site in the rankings. A juicy title tag encourages more clicks, more engagement, and fewer sad tumbleweeds blowing through your site traffic.
4 Tips for Writing Killer SEO Title Tags
- Create an Original Title
Avoid duplicate titles across pages. Google hates déjà vu. Unique titles help users—and bots—know exactly what to expect. - Use Those Keywords (But Don’t Be Weird)
Start with your main keywords and work in long-tail variations when you can. Just don’t keyword stuff like it’s Thanksgiving.
Bad example: “Buy Scarves | Scarves on Sale | Warm Scarves Deals”
Better: “Stylish Winter Scarves for Cold Weather Comfort” - Add a Hook
Include a pain point, power words, a number, or the year. “10 Genius Lawn Tips for 2025” sounds way more exciting than “General Lawn Maintenance Guide.” - Include Your Brand (Smartly)
Add your brand name at the end of the title tag—especially if you’re recognizable or building trust. Just don’t overdo it.
Example: “Creative SEO Tag Strategies | Blumoo Creative”
Common Title Tag Mistakes (And How to Dodge Them)
- Too Long or Too Short: Stay under 60 characters. Use a title tag preview tool to check your length.
- Keyword Overload: Google isn’t impressed by spammy repetition. Keep it clean and natural.
- ALL CAPS or all lowercase: Use sentence or title case. Save the shouting for your group chat.
- Mismatch with Page Title: Make sure your title tag aligns with your actual page content. No bait-and-switches, folks.
FAQs About Title Tags
Still confused? Still curious? Still caffeinated? Here are some frequently asked questions:
- Can I use the same title tag on multiple pages? Nope. Google sees that as lazy—and you’re better than that.
- Should I include my brand? Yes! But wisely. Homepage? Go big. Subpages? Add it at the end.
- Do emojis help? Sometimes... but only if they’re relevant and don’t make you look like a spammy horoscope site.
Need Help With Your SEO Title Tags?
Optimizing your title tags is a big step in creating an SEO-friendly page that actually gets found. Want help from the pros?
Blumoo Creative is your go-to SEO agency with over a decade of experience making websites rank, shine, and convert. We don’t just talk about keywords—we make them work for you.
Contact us online or call (916) 223-0367 to speak with a real-life human who loves this stuff way too much. Let’s optimize your site together and turn clicks into customers!
